Set Goals
To maximize your results with Instagram marketing, you’ll want to set goals for your campaign. Your goals will dictate what content you create, which hashtags to use, and how you advertise. You should match your goals to the needs of your business, which means you may not need to increase your sales by using this strategy.
Post Scheduling
When it comes to timing your posts, the key to Instagram marketing success is knowing when to post. Most users prefer to view newer content, so make sure to post during times when your audience is scrolling through their feed. Using this technique will increase your reach and increase your likes. It is estimated that 80 percent of customer inquiries on social media go unanswered. Therefore, you’ll want to schedule your posts at the peak times.
Hashtags
When it comes to hashtags, a solid hashtag strategy should be your number one priority. Hashtags are a great way to attract more eyes to your content. When choosing hashtags, think of them like categories. For instance, if your business sells e-books, use hashtags that are related to that category. Also, if your followers are looking for coffee, consider using hashtags that relate to your niche.
Location
Another key to Instagram marketing success is knowing the location of your audience. If a large percentage of your audience is in English-speaking countries, your content strategy may need to be less copy heavy. Likewise, if most of your audience resides in non-English-speaking countries, your content strategy might need to be less copy-heavy.
Polls
A new feature of Instagram is poll stickers. You can now attach links to your Instagram Stories. Using these stickers, you can survey your audience and see the results in real time. Instagram also added polling stickers to stories to help users take polls. This means you can send your followers to a landing page that contains your products and services. So, if you’re looking for ways to increase engagement on Instagram, you should consider these new features.
