When it comes to digital sales online , there are millions of online purchases made each day across the internet. A fairly hefty chunk of these sales will have come from popular commonly used Ecommerce platforms such as Ebay or Amazon. Although it is possible to buy and sell goods through their sites these online Ecommerce giants take a percentage of fees from sellers for hosting them on the site and often try to buy out popular brands or companies that are doing well on their site.
So what are the most important aspects of online buying and selling?
- Ensure that you are buying from a trusted seller and be sure to check the sellers description thoroughly.
- When selling make sure you have enough materials for your stock e.g bubble wrap , letters , packing materials etc.
- Check out other listings to see where you can improve and if you adjust your prices to make your items online more competitive.
- Another important tactic to consider when buying or selling online is market trends. Often with Ecommerce different trends and products can appear in the market and lead to the increased popularity of a specific product. e.g fidget spinners
Buying Items Online
Buying items online should generally be a fun and engaging experience and often you may end up finding other items that your are interested in purchasing. However when buying online it is important to show restraint and be conscious of the fact that marketing on sites such as Amazon or eBay is targeted towards you spending more with them. This is done by using cookies which collect your personal data as well as search history in order to push targeted ads. It is becoming more common for people to impulse buy things online and often as a result of promotions being offered by e-commerce sites to entice customers such as “daily deals” or “prime day”
Other factors to consider when buying items online is safety. Although most items online are predominantly delivered, there are some websites such as gum tree or facebook marketplace where people can exchange goods or buy and sell goods in person. This has its advantages and disadvantages. One of the main disadvantages of buying in person is risk.
Unfortunately there are some scammers and people who have been robbed when making purchases in-person. Therefore it is always recommended to take care when doing so. However on the other hand an advantage of making purchases in person is that often a better price can be negotiated through bartering. This contrasts with online selling where you always have to pay the asking price.
Selling Items Online
Selling items online can also be a positive experience. But as with buying online steps should be taken to ensure that you are prepared for any outcome. One of the most common mistakes people make when selling items online is underselling. It is important to ensure that you have not undervalued your items and price them according to what the market thinks they are worth. Often items sold online may fetch more than you expect in cash.