Sales may seem like a dirty word, but using proven sales strategies as admissions and enrollment tools can benefit everyone involved. Here are some tips for students starting their sales careers:
Understand what you are selling and who will purchase it, be ready to answer questions and manage objections and practice responding before entering an actual sale situation.
1. Know your product or service
Knowledgeable salespeople know everything there is to know about their product or service they’re selling, which is one reason they close so many deals: buyers trust them. Without such knowledge, however, your selling could come across as inauthentic or desperate and may result in lost deals.
Your first step toward understanding your products or services involves asking questions, conducting research, reading sales materials and speaking to prospective buyers. Once you know more about them (see sales tip #2), evaluating them as prospects to avoid time being wasted with unqualified ones (this requires some detective work such as checking whether they have enough funds in their company account to spend) then tailoring your approach specifically for their needs – something which builds both confidence and credibility and increases chances of making sales!
2. Know your customer
The best salespeople understand their customers, which leads to improved communication and greater customer satisfaction. Staying in contact with customers helps foster relationships that could result in future sales opportunities; but be careful not to bother them with too many follow-ups!
Qualification may seem obvious, but top sellers have an in-depth qualification process in place that ensures their time is not wasted with prospects who aren’t at an appropriate buying stage or don’t have enough funds. Focusing on creating quality conversations with qualified leads will enable you to meet your sales goals more quickly resulting in higher win rates and larger average sale sizes as well as happier and loyal customers.
